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L’Oréal USA Makes Leadership Changes

Appoints Marc Toulemonde as chief digital & marketing officer.

By: Beauty Packaging Staff

L’Oréal USA has made leadership changes within its Strategic Committee with the promotion of Marc Toulemonde to chief digital & marketing officer, L’Oréal USA, and Christina Fair to president, active cosmetics division, North America. Both positions will be effective November 16, 2020.
 
Toulemonde succeeds Gretchen Saegh who will be leaving the company to pursue entrepreneurial activities. Toulemonde has been president of L’Oréal USA’s Active Cosmetics Division (ACD) since 2014. In that time, he led the division to 5X growth, increasing the e-commerce share of business from 16% to 36%.
 
Toulemonde built a customer-centric organization with digital and data at the core of marketing, medical engagement and sales. All digital channels – e-boutiques, e-retailers and pure e-commerce players – accelerated in sales growth under his leadership. The division’s acquisition in 2017 of CeraVe also experienced growth under Toulemonde’s direction.
 
To replace Toulemonde, Christina Fair has been appointed president of the active cosmetics division for North America, joining the L’Oréal USA Strategic Committee. Fair has led SkinCeuticals as general manager since 2018. Fair previously served as vice president of global marketing for SkinCeuticals DMI, where she led the development of two of the brand’s most successful product launches, Triple Lipid Restore 2:4:2 and HA Intensifier, and spearheaded the SkinCeuticals expansion into medical devices, with the introduction of CryoCorrect as well as personalization services with Custom D.O.S.E.
 
A new general manager of SkinCeuticals will be announced at a later date.

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